AT FIRST SIGHT promotes international designers in Vienna and puts them into dialogue with the local fashion szene. More than 20 labels from Austria, Germany, Italy and Switzerland are currently displayed in the concept store in Vienna's lively Kirchengasse, 7th district. Selected labels offer unconventional cuts, innovative materials and exclusive collections. Unusual accessories and creative juwelery as well as a fine selection of art pieces, books and contemporary literature complete the shop's hip range of goods. AT FIRST SIGHT is a main point of sale for innovative design, fashion and literature and provides a space for the regular exchange of ideas between designers and customers.